My name is Imane, and my passion for the beauty world has been a part of me since I was a child. Growing up among the warm and enveloping scents of Morocco, my most precious memories are tied to the moments spent with my grandmother, whom I like to call Artist of homemade beauty. I was fascinated by her ability to handcraft beauty products using what nature offered her, such as clay powder, flower petals, fragrant spices, precious oils.
Every gesture was a ritual, each ingredient told a story and I would lose myself in watching her, enchanted by the care and dedication with which she transformed simple elements into authentic elixirs of beauty.
Today, as a mother, I relive that same magic in the daily beauty ritual with my two daughters. It is thanks to them, and for them, that Norel was born, a brand that celebrates authentic beauty, the one that comes from the heart and is shared with those we love.